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SAP CRM - Customer Relationship Management Fast Track
ID : SAPCRM
Department ID : BM
Cost : 1900.00     Total Semester : 60 hours

SAP Customer Relationship Management (SAP CRM) includes features and functions to support core business processes in the following areas:

#Marketing -- Analyze, plan, develop, and execute all marketing activities through all customer interaction points. This central marketing platform empowers marketers with complete business insights -- enabling you to make intelligent business decisions and to drive end-to-end marketing processes. Quickly deploy marketing functionality in an on-demand model and transition to SAP CRM as business needs evolve.



#Sales -- Maintain focus on productive activity to acquire, grow, and retain profitable relationships with functionality for sales planning and forecasting, territories, accounts, contacts, activities, opportunities, quotations, orders, product configuration, pricing, billing, and contracts. Quickly deploy sales management functionality in an on-demand model and transition to SAP CRM as business needs evolve.



#Service -- Drive service revenue and profitability with support for service sales and marketing; service contract management; field service; e-service; workforce management; and channel service. Call centers, field service, and e-service provide various flexible delivery options. Quickly deploy service functionality in an on-demand model and transition to SAP CRM as business needs evolve.

#Partner channel management -- Attain a more profitable and loyal indirect channel by managing partner relationships and empowering channel partners. Improve processes for partner recruitment, partner management, communications, channel marketing, channel forecasting, collaborative selling, partner order management, channel service, and analytics for partners and channel managers.

Interaction center -- Maximize customer loyalty, reduce costs, and boost revenue by transforming your interaction center into a strategic delivery channel for marketing, sales, and service efforts across all contact channels. Activities such as telemarketing, telesales, customer service, HR and IT help desk, and interaction center management are supported.



#Web channel -- Increase sales and reduce transaction costs by turning the Internet into a valuable sales, marketing, and service channel for businesses and consumers. Increase profitability and reach new markets with functionality for e-marketing, e-commerce, e-service, and Web channel analytics. Deploy these capabilities directly against SAP ERP or with SAP CRM as a fully integrated customer channel.


Admission Requirements
There are no prerequisites for participating in the course.


Learning Outcomes and Career Opportunities
Upon completion of this course the student will be able to work on:

--CRM Sales

--CRM Marketing

--Analytical CRM

--CRM E-Commerce

--CRM Customizing

--CRM Interaction Center


Curriculum
Note: The curriculum for this program is continually modified to reflect current trends. Students should refer to their student handbook for the curriculum they are required to complete.The program content and schedule also can be customized for personal or corporate training requirements. For more detail information, please fill out Request Form or call 416-225-9920.

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